CJP has crisis-specific funds, for issues like COVID, the war in Ukraine, and supporting refugees. We wanted to present a case to people who had donated only to those specifics funds on why they should donate to CJP's annual campaign.
I worked with the writers to craft the narrative and determine what types of content would tell the most compelling story. On my suggestion, we found quotes from people with different connections to CJP to help underline CJP's impact and why people should donate to CJP specifically. I then developed the layout in Adobe XD, and our interactive team translated that into Hubspot. The page garnered 151 page views, and has raised $186 so far.